With At-Home Hair Color,
It's What's Outside
That Counts!

It seems like a simple concept: When you buy something, you expect it to look just like the picture on the box. The last thing you want is any surprises, especially when we’re talking about hair color. With Schwarzkopf Color ULTIME®, you can count on hair dye that is true to color - even outside the box. No surprises, no disappointments. Just rich, luminous color both inside the box and out!

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